What’s the ideal length for an SMS?

Aim for 160 characters or fewer when possible. Longer messages may be split; test on carriers/devices. Front-load the offer and CTA; keep links short.

How often should I text subscribers?

A common cadence is 1–4 marketing messages per month per list, plus transactional notifications as needed. Tell subscribers the expected frequency at opt-in.

Short code, toll-free, or 10DLC — which should I use?

10DLC is cost-effective and fits most marketing in the US (registration required). Toll-free offers good deliverability and two-way support; verification is recommended. Short codes provide the highest throughput and brand recall but cost more and require lead time.

How do I improve deliverability?

Use registered sender IDs (10DLC/toll-free verification/approved short code), avoid spammy language, send only to opted-in contacts, throttle new lists, and keep opt-outs easy.

Can I include links and emojis?

Yes. Use branded short links with UTM parameters and limit to one link per message. Emojis are fine in moderation; test across carriers. Keep the CTA and opt-out visible.

What metrics should I track?

Track delivery rate, click-through rate, conversion rate, revenue per send, and opt-out rate. Use A/B tests and cohort reporting to iterate weekly.

What about compliance in different regions?

Regulations vary by country (e.g., TCPA in the US, GDPR in the EU). Obtain explicit opt-in, store consent records, identify your brand in each message, include opt-out instructions, and respect regional quiet hours.

How to Plan an Effective SMS Campaign

Q: How do I get proper consent (opt-in)?

Obtain explicit, unambiguous opt-in (web form, POS, QR). Show brand name, message frequency, and that 'Msg & data rates may apply.' Log consent and honor opt-out.

Q: What should each message include?

Brand identification, clear value, one call-to-action, a short tracked link, and opt-out instructions ('Txt STOP to opt out'). Keep it concise and relevant to the subscriber’s intent.

Q: When is the best time to send?

During business hours or early evening, localized to the recipient’s timezone. Avoid late-night/early-morning hours and respect quiet-hour rules where applicable.

Maximize ROI by aligning goals, audience, message, timing, and compliance before hitting send.

Plan → Test → Measure → Optimize

A simple loop that compounds results over time.

1) Define Your Goal

Pick one measurable objective (sales, bookings, survey completes, engagement). Tie it to a KPI.

2) Segment Your Audience

Demographics (location, age)
Behavior (new, returning, cart abandoners)
Engagement (active vs dormant)

3) Craft the Message

≤160 chars; lead with value + urgency
One CTA + short tracked link
Brand identified + opt-out line

“🔥 Flash Sale: 20% OFF today only! Code FAST20 → tb.pro/shop. Txt STOP to opt out.”

4) Timing & Frequency

Business hours or early evening. 1–4 promos/month per list (plus transactional). Use triggers for relevance.

5) Compliance Essentials

Explicit opt-in; store consent
Brand in every message
“Txt STOP to opt out” always
Respect TCPA/GDPR + carrier rules

6) Test & Launch

A/B test first line, CTA verb, send time, emoji/no emoji. Start with a small segment; preview on devices.

7) Measure & Optimize

Watch delivery, CTR, conversion, unsubscribes. Iterate weekly: copy, timing, segment, offer.

Example Campaign Plan

Step	Example (Clothing Store)
Goal	Increase weekend sales by 20%
Audience	Past 90-day buyers in NYC
Message	“NYC VIP: 20% OFF weekend sale! Show this text or use code NYC20 → tb.pro/vip. Txt STOP to opt out.”
Timing	Friday 12 PM (lunchtime)
Compliance	Opt-in at checkout and online
Measurement	CTR, redemptions of code NYC20

Check Your Keyword Rankings

SMS Campaign FAQ

Consent, timing, length, links, and deliverability.

How do I get proper consent (opt-in)?

Get explicit opt-in (form, POS, QR). Show brand, frequency, “Msg & data rates may apply.” Store consent; honor opt-out.

What should each message include?

Brand ID, clear value, one CTA, short tracked link, and “Txt STOP to opt out.”

When is the best time to send?

Business hours or early evening in the recipient’s timezone; respect quiet-hour rules.

How often should I text?

Common cadence: 1–4 promos/month per list + transactional as needed.

Write better SMS, send smarter.

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