Text Message Generator

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Result
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SMS Marketing Best Practices

Concise copy, clear value, actionable CTAs, and always include opt-out.

Principles

  • One goal per message—lead with the value.
  • ≤160 chars when possible; trim fluff.
  • Obvious CTA once; avoid competing asks.
  • Personalize lightly (first name/segment).
  • Respect timing & local quiet hours.
  • Branded short link with UTM tracking.
  • Always include “Txt STOP to opt out.”

High-Performing Templates

Welcome / Opt-in
Welcome to {Brand}! Member-only drops & perks. Take 10% off: tb.pro/hi. Txt STOP to opt out.
Flash Sale
⏰ Today only: 20% off sitewide. Code: FAST20 → tb.pro/fast. Txt STOP to opt out.
Abandoned Cart
Hi {FirstName}, your cart’s waiting. Use SAVE10 in the next 2 hrs → tb.pro/cart. Txt STOP to opt out.
Appointment Reminder
{Brand} reminder: {Date @ Time} at {Location}. Reply C to confirm or R to reschedule. Txt STOP to opt out.

Do vs Don’t

Do
  • State the value in the first 5 words.
  • Use one clear CTA.
  • Segment & personalize (lightly).
  • Track with UTMs.
Don’t
  • Send without explicit opt-in.
  • Hide the brand or opt-out line.
  • Send multiple links or long walls of text.
  • Oversend; respect frequency caps.

Pre-Send Checklist

  • ✅ Audience segment & timing confirmed.
  • ✅ Brand identified + concise value prop.
  • ✅ Single CTA with a short, tracked link.
  • ✅ “Txt STOP to opt out” included.
  • ✅ Spelling, emojis, and link tested on mobile.
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