SMS ROI Calculator

Estimate revenue, costs, profit, ROI, and break-even CTR for your SMS campaigns.

Unique opted-in contacts
Campaigns / broadcasts per month
Delivered ÷ sent
Clicks or responses ÷ delivered
Purchases ÷ responses
Revenue per conversion
For profit calc (rev × margin)
Outbound SMS unit cost
If you use images
Outbound MMS unit cost
Your monthly software cost
Does not affect ROI; for awareness
Total sends/mo: –
Delivered: –
Responses: –
Conversions: –
Opt-outs: –

Revenue & Profit

Revenue
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Gross profit (margin)
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Messaging cost
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Platform fee
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Total cost
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Net profit
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ROI
–%

Scenario Metrics

Estimated SMS sends
–
Estimated MMS sends
–
Cost per conversion
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Revenue per subscriber (monthly)
$–
Break-even CTR (at given CR, margin, costs)
–%

Break-even CTR is the response rate needed so that gross profit equals total cost.

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