Free Keyword Rank Checker

1) Map Keywords to Pages

• Assign 1 primary keyword per page + 2–4 variants.
• Cover the funnel: Guides (informational), Features/Comparisons (commercial), Pricing/Signup (transactional).
• Track desktop & mobile ranks weekly.

2) Place Keywords Where They Count

• Title: Primary Keyword | Brand
• H1 + intro: reaffirm intent in first 100 words.
• Subheads (H2/H3): variants, questions, comparisons.
• URL: short & readable; Alt text: descriptive.
• Internal links: descriptive anchors to related pages.

3) Weekly Rank-Driven Workflow

1. Check ranks; flag keywords sitting at #8–#20.
2. Improve on-page depth (FAQ, examples, stats, PAA answers).
3. Refresh titles/meta for higher CTR; add the year if relevant.
4. Add 2–3 internal links from authority pages to the target page.
5. Re-check next week; track position → CTR → conversions.

4) Boost Authority with Topic Clusters

Create a pillar page (e.g., “SMS Marketing Guide”) with cluster posts:

• Templates • Compliance • Deliverability • Costs • Tools • Case Studies

Interlink pillar ↔ cluster to signal expertise and improve crawl paths.