A Guide to Text Marketing

Does Text Marketing work?

  • 1   Lightning Fast Delivery

    SMS are delivered within 5 seconds. use SMS marketing as part of their marketing strategy because it’s cost effective, scalable, and effective. Also, restaurants use SMS to send out special offers, coupons, discount codes or surveys. They can track open rates, replies, customer engagement and satisfaction.

  • 2   90% of SMS Messages Are Read In The First 3 Minutes

    90% of SMS messages are read in the first 3 minutes. SMS messages are read in the first 3 minutes, with 82% of people saying that they open every text they receive and with 19% of links in the SMS being clicked.

  • 3   Higher Response Rates

    Higher Response Rates. It takes 90 seconds for the average person to respond to a text message. While people respond quickly to a message, responding to an email with the same details takes up to an hour and a half. It makes SMS text messaging a vital promotional tool for restaurants

  • 4   You Can Take Advantage of Mobile Coupons

    Digital coupons get a lot of attention from consumers. There is so much market research out there that suggests customers will be more inclined to make a purchase if they know they have a coupon or discount they can use to save money.

  • 5   It Is A Cost-Effective Form Of Marketing.

    SMS marketing is incredibly affordable, regardless of how many messages you want to send, and how many people you're sending them to. This makes SMS marketing incredibly attractive, particularly for new start-ups who might not have the biggest advertising budget.

  • 6   Consumers Can Easily Opt In and Out

    All your customers’ needs to do is to send a text to your SMS number. They will get an up in confirmation request. They type add and they are opted in. To opt out they just need to respond with remove and they opted out.

SMS Marketing Benefits

  • 1   Cost Effective

    If you’ve just opened your store or you own a family business that can’t afford to spend a lot on marketing, SMS is perfect for you.Retail SMS marketing is cheaper than most other types of marketing, including printed flyers or ads.

  • 2   It’s Versatile

    One of the biggest selling points of text message marketing is its flexibility. When devising an SMS marketing strategy, pick and choose what you want to communicate: an exclusive item, a discount, a promo code, or even news about yourstore.

  • 3   Drive Sales During Slow Days or Hours

    You can target offers to slow days or slow hours. Your rent is the same on a slow Monday as it is on packed Saturday. Target your offers to a slow Monday and watch your profits grow!

  • 4   It Boosts Customer Loyalty

    Craft attractive messages featuring exclusive deals regularly and send them as SMS. They will tempt people to visit your store over and over again to redeem the offers. It’s as simple as that!

  • 5   It Reaches More People at the Right Time

    Studies show that most people decide where they are going to buy an item thats needed for a hoilday or special event based on immediacy. SMS marketing lets you send a message at the same time your customer is about to make the decision what to buy.

Number One Predictor of Success

  • 1   Cost Effective

    If you’ve just opened your store or you own a family business that can’t afford to spend a lot on marketing, SMS is perfect for you.Retail SMS marketing is cheaper than most other types of marketing, including printed flyers or ads.

  • 2   It’s Versatile

    One of the biggest selling points of text message marketing is its flexibility. When devising an SMS marketing strategy, pick and choose what you want to communicate: an exclusive item, a discount, a promo code, or even news about yourstore.

  • 3   Drive Sales During Slow Days or Hours

    You can target offers to slow days or slow hours. Your rent is the same on a slow Monday as it is on packed Saturday. Target your offers to a slow Monday and watch your profits grow!

  • 4   It Boosts Customer Loyalty

    Craft attractive messages featuring exclusive deals regularly and send them as SMS. They will tempt people to visit your store over and over again to redeem the offers. It’s as simple as that!

  • 5   It Reaches More People at the Right Time

    Studies show that most people decide where they are going to buy an item thats needed for a hoilday or special event based on immediacy. SMS marketing lets you send a message at the same time your customer is about to make the decision what to buy.

SMS Marketing Best Practices

  • 1   Keep Your Messages Short

    When writing a promotion text message, don’t go over the 160 characters per SMS limit. Even if newer phones can support longer messages, customers are not looking to read a story when receiving an SMS from a brand. Keep it short, sweet, and to the point, and your messages will convert more.

  • 2   Develop Messages That Customers Will Remember

    Develop messages that appeal to your customers or invoke an emotion. They will remember it or act on it. Describe what your promoting in a creative way that makes your item desirable or unique

  • 3   Announce New Items

    Announce new items with a discount coupon. Customers are more likely to try new things with a discount offer.

  • 4   Use An Image of The Item You Are Promoting

    A picture is worth a thousand words. Send a picture with the new item you are offering or the special you are trying to promote.

  • 5   Don’t Bomb Your Customers With Messages

    Find a balance between over doing SMS messages and sending highly effective messages that drive sales and high opt in rates. Less is usually more. Maximize sales with highly effective messages with great images.

  • 6   Use a Drip Campaign for Special Events

    A Drip Campaign consists of time-based automated messages. They’re messages that you send out over a specified amount of time. These can include a series of messages, or they can be daily messages sent out over the period of a week or two. The purpose of the Drip Campaign is to remind your customer over time about your event

  • 7   Use a Standard Campaign For Specials

    A Standard campaign lets you set up automated message that sends the same message on a daily, weekly, or monthly schedule. If your special offer is on Wednesdays you can easily set up a standard campaign that automatically sends your message at a specified time every Wednesday.