SMS marketing is the practice of a business sending transactional or promotional text messages to customers who opt-in to receive them. Often these marketing messages include time-sensitive offers, like flash sales, updates, or alerts to subscribers. As a note, appointment confirmations
or customer support do not fall under the mobile marketing umbrella.
There are numerous reasons SMS is an effective marketing channel to add, but some of the main benefits include: Texting has a high open rate of 98 percent, ensuring more customers read your message The click-through rate for links sent via text is higher than in other marketing channels, like email or Facebook The average text message is read within 90 seconds so that businesses can share time-sensitive updates with customers (i.e., counting down a big sale or limited-time offer.) Texting enables quick two-way communication to build customer loyalty. Seventy percent of customers say texting is “a good way to get their attention.”
Generally speaking, the goal of SMS marketing is to build a database of subscribers to increase customer loyalty.When implementing close range marketing tactics, text messages are an ideal way of notifying people within your vicinity of any immediate offers, without having to use push-notification applications. More than informing your customers of upcoming deals, it can also be a great way to send reminders for upcoming events and engage your customers by polling their opinions.