Text Message Marketing for Political Campaigns

A Guide to Text Message Marketing for Political Campaigns

Does Text Marketing work?

  • 1   Lightning Fast Delivery

    SMS are delivered within 5 seconds. Restaurants use SMS marketing as part of their marketing strategy because it’s cost effective, scalable, and effective. Also, restaurants use SMS to send out special offers, coupons, discount codes or surveys. They can track open rates, replies, customer engagement and satisfaction.

  • 2   90% of SMS Messages Are Read In The First 3 Minutes

    90% of SMS messages are read in the first 3 minutes. SMS messages are read in the first 3 minutes, with 82% of people saying that they open every text they receive and with 19% of links in the SMS being clicked.

  • 3   Higher Response Rates

    Higher Response Rates. It takes 90 seconds for the average person to respond to a text message. While people respond quickly to a message, responding to an email with the same details takes up to an hour and a half. It makes SMS text messaging a vital promotional tool for Political Campaigns.

  • 5   It Is A Cost-Effective Form Of Campaigning.

    SMS campaigning is incredibly affordable, regardless of how many messages you want to send, and how many people you're sending them to. This makes SMS campaigning incredibly attractive, particularly for campaigns who might not have the biggest advertising budget.

  • 6   Voters Easily Opt In and Out

    Voters needs to do is to send a text to your SMS number. They will get an up in confirmation request. They type add and they are opted in. To opt out they just need to respond with remove and they opted out.

SMS Marketing Benefits for Political Campaigns

  • 1   Cost Effective

    If your campaign just opened your restaurant or you own a family business that can’t afford to spend a lot on marketing, SMS is perfect for you. Restaurant SMS marketing is cheaper than most other types of marketing, including printed flyers or ads.

  • 2   It’s Versatile

    One of the biggest selling points of text message marketing is its flexibility. When devising an SMS marketing strategy, pick and choose what you want to communicate: an exclusive menu item, a discount, a promo code, or even news about your restaurant.

  • 3   Drive Sales During Slow Days or Hours

    You can target offers to slow days or slow hours. Your rent is the same on a slow Monday as it is on packed Saturday. Target your offers to a slow Monday and watch your profits grow!

  • 4   It Boosts Customer Loyalty

    Craft attractive messages featuring exclusive deals regularly and send them as SMS. They will tempt people to visit your restaurant over and over again to redeem the offers. It’s as simple as that!

  • 5   It Reaches More People at the Right Time

    Studies show that most people decide where they are going to eat lunch between 11:30 and 11:45. SMS marketing lets you send a message at the same time your customer is about to make the decision where to dine.

SMS Marketing Best Practices For Political Campaigns

  • 1   Keep Your Messages Short

    When writing a promotion text message, don’t go over the 160 characters per SMS limit. Even if newer phones can support longer messages, customers are not looking to read a story when receiving an SMS from a brand. Keep it short, sweet, and to the point, and your messages will convert more.

  • 2   Develop Messages That Customers Will Remember

    Develop messages that appeal to your customers or invoke an emotion. They will remember it or act on it. Describe what your promoting in a creative way that makes your item desirable or unique

  • 3   Announce New Items On Your Menu

    Announce new items on your menu with a discount coupon. Customers are more likely to try new things with a discount offer.

  • 4   Use An Image of The Menu Item You Are Promoting

    A picture is worth a thousand words. Send a picture with the new item you are offering or the special you are trying to promote.

  • 5   Don’t Bomb Your Customers With Messages

    Find a balance between over doing SMS messages and sending highly effective messages that drive sales and high opt in rates. Less is usually more. Maximize sales with highly effective messages with great images.

  • 6   Use a Drip Campaign for Special Events

    A Drip Campaign consists of time-based automated messages. They’re messages that you send out over a specified amount of time. These can include a series of messages, or they can be daily messages sent out over the period of a week or two. The purpose of the Drip Campaign is to remind your customer over time about your event

  • 7   Use a Standard Campaign For Daily Specials That Do Not Change

    A Standard campaign lets you set up automated message that sends the same message on a daily, weekly, or monthly schedule. If your lunch special on Wednesday is the same you can easily set up a standard campaign that automatically sends your message at 11:30 every Wednesday.

SMS Marketing for Political Campaigns: 10 Effective Ideas

  • 1   Send out discount Offers

    Send out discount offers that are date and menu item specific. Use an image of the item your are promoting.

  • 2   Use Short Descriptive Phrases

    Use short descriptive phrases that invoke an emotion. A message describing a delicious hamburger with a great image is more likely to get a hungry customer into your restaurant as apposed to a bland messages.

  • 3   Holiday offers

    Holidays can be stressful. Offer your customer a holiday deal that makes their life easier.

  • 4   Use Themes to Invoke Interest

    Plan and promote events that use themes to invoke interest. A customer will respond to an offer that is interesting and well phrased.

  • 5   Point to your Online Menu

    If you have an online menu place the URL at the bottom of your text messages. Your customer will more than likely save your web site to there favorites

  • 6   Understand who your restaurant’s target patrons are and use it to develop a brand identity online

    Dose your food target patrons who prefer healthy eating? Or does your restaurant have a more beer-and-wings kind of vibe? Understand who your target patrons are, then build your texting strategy around what they are interested in. Reflect these interests on your social media platforms and in your promotional material.

  • 7   Time Those Texts

    Text Marketing can be great for restaurants, and timing your texts can have a big influence on hungry stomachs. Try crafting and scheduling messages at different times of the day to specifically target the breakfast, lunch, or dinner crowds (depending on your offerings).

  • 8   Honor Public Servants With Special Offers

    Honor public servants with special offers. Offer Police, Fireman and Services member a discount on specific days. Your customer base may not have many public servants, but the offer will get past along!

  • 9   Share a Recipe

    If you have a web site post a favorite recipe on a page. Text out an image of the dish, a description of the dish and the URL of the recipe. The customer will view the recipe online and will probably pass the URL along to friends. It’s a cost effective way to promote you restaurant.

  • 10   Promote a Local Cause

    People love local. Place a description of the event or charitable cause on your web site or reference the URL describing it in your text. Becoming part of your community will help your business and give real value to your business.


SMS Text marketing can help grow your sales, grow your sales on traditionally slow days and build customer loyalty. With TextBlast you have the advantage of building Drip Campaigns and Standard Campaigns that you can reuse time and time again. We allow you upload as many images as you can so you can get really creative. SMS Text Marketing is cost effective and easy to use. Good Luck!!

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